Reckless Reproduction is a video installation that is part of Endam Nihan’s ongoing investigation of the communication and mediation latent in forms of feminine identity online. This piece presents a hallucinatory series of images posted online by women featuring weddings, dowry, and house decorations. Highlighting the contemporary material culture of domestic environments in Turkey, Reckless Reproduction is a moving archive built by excavating social media and resale sites for images that demonstrate past, present, and currently evolving trends. Nihan is critical of the Internet’s effect on the practice of traditions, as well as how the internet and social media functions to create new expectations and recode existing social norms. Her work involves a deep research based practice and results in creating critical, joyous and humorous reflections of rapidly changing contemporary culture in Turkey.